Unconscious bias

 I cannot understand what is it with prejudice.  That if a person is unaware of their unconscious bias.  And if that person somehow invertly or inadvertently project a fear based reality.  My response to this type of dissension, discrimination and/or stereoptype, what is indicative for everyone across the spectrum.  It is one of 2 things: ¹self gratification comes at no unascertainable cost over benefit ²the benefit cannot outweigh the effect of x, y, z. 

Both ¹ and ² are false.  However, because both are false doesn't make a choice any less of a choice.

You must comply with your ethical truths on  a personal basis.  Whereas the basis of truth becomes what is.

What is reality.  What is fate.  What is fear based response.  We ARE unconsciously aware of these things.  At all times.

In conclsuion: my theory leads to a place of moral activity.  The fear based reality is to be looked upon as a source.  It is often confused with condemnation or guilt trip such as bribing oneself into a manipulative situation or behavior modifier.  Only, you can help yourself achieve an ethical standard into practice simply through self-identification.